![]() That's one reason why automakers come up with fancy names for colors such as pearl white, lightning blue for the Ford Fusion or adrenaline red for the Dodge Viper. ![]() Silver - a color that became chic in the early 2000s for both cars and high-tech gadgets - was the most popular color for many years.Īn estimated 35% of all cars sold globally in 2015 were white followed by 17% for black 12% for silver and 11% for gray, according to Axalta rival PPG.īut Axalta’s recently released 2016 Global Automotive Color Popularity Report, which documents vehicle color trends by geography, shows a rise in the popularity of gray shades around the world.Ĭonsumers more frequently pick shades that incorporate other tones and sparkly flecks of other colors, Lockhart said. In recent years white has been the most popular car color worldwide, followed by black and silver. "Color is starting to come back, but for right now, gray is the new silver," said Nancy Lockhart, Axalta's global color marketing manager. The company selected gallant gray after studying global preferences and using that data to pick a color that, in part, is a prediction of future trends. This is the third year that Axalta, which was DuPont's automotive division until 2013, has picked a color of the year. It will showcase the dark shade of gray at events next week in Detroit during the North American International Auto Show. ![]() Axalta, a market leader in automotive paint coatings, has declared that Gallant Gray is the automotive color of the year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |